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When we excite the imagination of another person we communicate more powerfully.
We share facts, ideas and feelings all at once. When you can sense it and understand it,
you can imagin-it-is.

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  • 5 important features of an effective website

    One of the most important aspects of any business – large or small, retail or B2B – is to have an effective website. Just because you have a website presence, it doesn’t mean it will lead to enquiries about your services or meet sales objectives. “The build and they will come” mentality is dangerous in…

  • Understanding the food consumer

    All consumers are not the same. Consumer behaviour encompasses a broad range of disciplines, namely psychology, sociology and economics. Some consumers may have the same needs, but the way in which those needs are satisfied with wants, differs on an individual basis. Hence, we experience various types of decision-making processes when deciding how to satisfy…

  • The social consumer – an inside look

    Social media has swept the attention of every age group and consumer habits have shifted thanks to apps and sites like Facebook, Twitter, Instagram, Snapchat and others. Brands and companies have both necessarily embraced social platforms as new tools to reach and interact with their audiences. Whilst brands have come to recognize the importance of…
  • Your brand is a fan base

    The term ‘brand’ brings up thoughts of logos: colours and symbols. But a brand is more than this; it can be described as a ‘loyal fan base’, one to be admired, be proud of using, supporting or wearing. A brand's fan base is the lifeblood of a business and building relationships with people fosters loyalty.…
  • 8 FREE photo libraries to spark up your blog

    Blogging is not just about the written word - it is also how you convey the message visually. Therefore, powerful images that convey the story are imperative. Why? Because blog posts with great images get shared a lot more and obtain greater traffic. Images are important for memory too - studies have shown that images…
  • Getting it right with branding

    Strong brands boost sales, improve margins and reduce cash flow volatility. Branding is therefore a powerful risk management tool for firms. When people share values they're more likely to hang with their like-minded friends. And so it is with brands. The ultimate power of a brand lies in the fact that it has acquired meaning…