Asia Delights

Imaginitis’ objective was to create a unique and contemporary brand identity for the Asia Delights frozen ready-made meals; exclusively for Costco outlets.

Imaginitis developed a logo that symbolises a gourmet tray, reinforcing quality and the ready-made meal category. The red and orange colours are reflective of warmth, happiness and luck (Chinese culture). The red colour also has a physiological effect whilst stimulating appetite. The logo has an oriental feel without being too unfamiliar to the target audience; the unique typography created for the word “Asia” resembles fish whilst the bowl with chopsticks has been united to further emphasise Asian culture.

Makmur Enterprises has successfully entered a new retail channel (Costco). It has been well received by Costco customers allowing for development of additional products under the Asia Delight brand.

Brand Management
Art Direction
Creative Concepts
Design