CSR

With the update of the CSR brand and packaging, all point of sale material required a face-lift.

Imaginitis were engaged to design the point of sale material consistent with CSR’s brand and packaging updates: The photography is the focal point that grabs consumer attention and stimulates interest/desire. An association is naturally made between the sugar and the biscuits, stimulating action. The position statement “CSR, The sugar experts” creates brand value and reinforces positive associations for the brand. The POS material is reflective of the new brand implementation. The colour scheme maintains brand consistency from packaging to display material. The swish graphical elements are taken from the CSR brand and encompass the brand and packaging execution of free flowing movement.

Art Direction
Design
Signage
Point of Sale