Imaginitis’ objective was to create a unique and modern positioning for the Emperor brand. The product was targeted at those who desired gourmet, wholesome and authentic Asian food/snacks.
Emperor Costco Packaging
Imaginitis developed a ‘grass roots’, home grown, authentic and quality image. The photography portrayed ingredients within a rustic disposition (natural, unrefined). Recycled woods and tree leaves supported it within a rural country setting. The rustic image was further extended to the typography and colour. The product information was presented prominently and concisely. It carried a clear message of benefits in a way that’s easy to identify and understand.
The product was extremely well received by the market and exceeded sales forecasts.
What we did
Design Strategy & Positioning