Tag / Brand fan base

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  • The four advocate personality types for brands

    What is a person’s motivation to spruik for a brand? According to a study conducted by Laura Ramos from Forrester a person’s (advocate’s) motivation to spruik for a brand falls into one of these four group personalities: Educators Like to share knowledge, tips and tricks. Are outgoing, enthusiastic and always enjoy helping people. Validators Are…

  • Your brand is a fan base

    The term ‘brand’ brings up thoughts of logos: colours and symbols. But a brand is more than this; it can be described as a ‘loyal fan base’, one to be admired, be proud of using, supporting or wearing. A brand's fan base is the lifeblood of a business and building relationships with people fosters loyalty.…