Tag / personal motivations

    Loading posts...
  • The four advocate personality types for brands

    What is a person’s motivation to spruik for a brand? According to a study conducted by Laura Ramos from Forrester a person’s (advocate’s) motivation to spruik for a brand falls into one of these four group personalities: Educators Like to share knowledge, tips and tricks. Are outgoing, enthusiastic and always enjoy helping people. Validators Are…