The Challenge
To create a distinct, enticing and visually effective package design for the Thai Tom Yum soup under the Asia Delights brand. The product was targeted at time-poor individuals, couples and families.
The Solution
Imaginitis’ objective was to create a package design that stands out from the clutter, reinforces the brand’s oriental image and highlights the product’s superior quality and authentic taste. These key associations were communicated using specific colours, patterns, typography and photography.
The Outcome
The launch exceeded expectations, with strong customer acceptance validating the new positioning and packaging strategy. This reinforced the brand’s consumer appeal and created opportunities for product expansion and future growth within Costco.
What we did
Brand Strategy
Art Direction
Creative Concepts
Photography
Packaging Design
