About Imaginitis

Peter from Imaginitis is a Melbourne-based freelance graphic designer specialising in branding, logo design, and visual communication for businesses that value considered, high-quality design. Peter partners with select clients to create distinctive brand identities, elevate existing brands, and bring clarity to how they communicate. Each project is approached with a balance of strategic thinking and creative precision – ensuring your brand is not only visually compelling, but purposeful and enduring. Working directly with Imaginitis offers a more personal, tailored experience – defined by thoughtful collaboration, attention to detail, and a commitment to delivering work of lasting value. The focus is simple: deliver high-quality, effective graphic design that strengthens your brand and sets it apart.

If you can imagine it, it is.

Guided by purpose.
Defined by precision.

Imaginitis helps brands realise their full potential through considered, strategic design. Communication is refined to be clearer, more cohesive and more compelling because when every detail is aligned, your brand speaks with confidence and distinction. Strong brands don’t happen by chance. They are carefully shaped to express what makes you different – visually and verbally.

Thoughtful. Strategic. Exacting.

A deep appreciation for quality and design underpins every project. Working with a select number of clients ensures a focused, tailored approach and a standard of work that reflects the value of your brand. The approach is grounded in four principles:

  • Brand strategy – clarity of direction and positioning
  • Brand consistency – cohesion across every touchpoint
  • Brand efficiency – purposeful, considered design systems
  • Bang for your buck – meaningful outcomes that justify investment

We craft experiences that help brands stand out. This is what we do.

Discovery & Insights

Market Segmentation
Brand Experience Audits
Brand Management Audits
Brand Insights & Research

Brand Strategy

Brand Architecture
Brand Positioning
Re-Positioning & Revitalisation
Brand Promise & Identity:
essence / values / personality
Competitive Brand Analysis

Brand Identity

Brand Naming
Brand Voice & Messaging
Brand Refresh
Taglines & Brandlines
Brand Story/Narrative
Brand Style Guides

Brand Rollout

Brand Rollout & Management
Branded Environments
Integrated Brand Campaigns
Brand Advertising
Graphic Design
Copywriting
Direct Marketing
Packaging
Print Management
Point-of-Sale
Brochures
Annual Reports
Magazines

Digital & Social Media

Social Media Brand Compliance
Social Media Content & Management
Web Design & Development
Customer Relationship Management (CRM)

Brand Asset Creation

Photography
Film & Video

Presentations

PowerPoint Presentations
Explainer Videos
Whiteboard Infographic Videos