The Challenge
With the update of the CSR brand and packaging, all point-of-sale material required a face-lift.
The Solution
Imaginitis were engaged to design the point of sale material consistent with CSR’s brand and packaging updates: The photography is the focal point that grabs consumer attention and stimulates interest/desire. An association is naturally made between the sugar and the biscuits, stimulating action. The position statement ‘CSR, The sugar experts’ creates brand value and reinforces positive associations for the brand. The POS material is reflective of the new brand implementation. The colour scheme maintains brand consistency from packaging to display material. The swish graphical elements are taken from the CSR brand and encompass the brand and packaging execution of free-flowing movement.
The Outcome
The refreshed point of sale material successfully extended CSR’s updated brand identity throughout the retail environment, creating a seamless customer experience across packaging and in-store displays. The cohesive visual execution strengthened brand recognition, reinforced CSR’s position as Australia’s trusted sugar experts and supported a successful national brand rollout.
What we did
Art Direction
Graphic Design
Signage
Point of Sale
