Understanding Customer Advocacy One of the greatest assets any business can build is customer advocacy. While marketing introduces people to your brand, brand advocates build trust by recommending your business through…
More than a logo. What makes a successful brand? Most people think of branding as ‘the logo’, but a logo is simply one part of a much bigger picture. A successful…
Your brand is a fan base Brands are like people. They’re shaped by values, defined by character and strengthened through the relationships they build. The strongest brands don’t simply attract customers,…
Getting It Right with Branding Strong brands boost sales, improve margins and reduce cash flow volatility. Branding is therefore a powerful risk management tool for firms. When people share values they’re…