Tag / Brand Strategy
![Value Alignment Is the Most Powerful Economic Driver in Branding]()
Why value alignment is the most powerful growth lever in branding
If brands are like people, then values define who they are. And when those values align with the people they serve, performance changes. This isn’t theory. It’s economics. For marketers, business owners, and students studying branding strategy, understanding value alignment in branding may be the difference between incremental growth and exponential performance. Let’s break down…
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Must know stats about Visual Content Marketing
If you would like to watch a whiteboard video (info-graphic) of this post, click here Today, it is no longer about reaching to people with your message, but about fostering engagement through relevant creative content. All major social media platforms embody visual content. Here are some must know stats about visual content marketing: 90%…
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What does ‘AI’ mean for brands? key findings
If you would like to watch a whiteboard video of this post, click here What is AI? Artificial Intelligence (AI) is a computer system that is able to think for itself and make decisions based on the data it is being fed. AI uses the technology of Machine Learning in order to learn, to…
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Top 6 characteristics of successful brands
Most people think of branding as “the logo,” but a logo is just the starting point of a brand’s visual and communication aspect. Building a successful brand is more than just a logo. It is the total perception someone holds in his or her head about a brand. It is reflected with every interaction an…
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Understanding the food consumer
All consumers are not the same. Consumer behaviour encompasses a broad range of disciplines, namely psychology, sociology and economics. Some consumers may have the same needs, but the way in which those needs are satisfied with wants, differs on an individual basis. Hence, we experience various types of decision-making processes when deciding how to satisfy…
