Category / Branding
![Seven ways brands can be proactive during the COVID-19]()
Seven ways brands can be proactive during the COVID-19 pandemic
In the midst of the Coronavirus (COVID-19) whereby business activity has either slowed down or come to a complete halt, brands are deliberating what to do next. Some businesses will have a tendency to cut their marketing budgets, whilst others will use the pandemic as an opportunity to move ahead. So, what will you do?…
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Top 6 characteristics of successful brands
Most people think of branding as “the logo,” but a logo is just the starting point of a brand’s visual and communication aspect. Building a successful brand is more than just a logo. It is the total perception someone holds in his or her head about a brand. It is reflected with every interaction an…
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Your brand is a fan base
The term ‘brand’ brings up thoughts of logos: colours and symbols. But a brand is more than this; it can be described as a ‘loyal fan base’, one to be admired, be proud of using, supporting or wearing. A brand's fan base is the lifeblood of a business and building relationships with people fosters loyalty.…![]()
Getting it right with branding
Strong brands boost sales, improve margins and reduce cash flow volatility. Branding is therefore a powerful risk management tool for firms. When people share values they're more likely to hang with their like-minded friends. And so it is with brands. The ultimate power of a brand lies in the fact that it has acquired meaning…
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