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![Seven ways brands can be proactive during the COVID-19]()
Seven ways brands can be proactive during the COVID-19 pandemic
In the midst of the Coronavirus (COVID-19) whereby business activity has either slowed down or come to a complete halt, brands are deliberating what to do next. Some businesses will have a tendency to cut their marketing budgets, whilst others will use the pandemic as an opportunity to move ahead. So, what will you do?…
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The four advocate personality types for brands
What is a person’s motivation to spruik for a brand? According to a study conducted by Laura Ramos from Forrester a person’s (advocate’s) motivation to spruik for a brand falls into one of these four group personalities: Educators Like to share knowledge, tips and tricks. Are outgoing, enthusiastic and always enjoy helping people. Validators Are…
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What is Digital Transformation?
If you would like to watch a whiteboard video (info-graphic) of this post, click here What is digital transformation? Digital technology is delivering people information, choice and convenience. The way we use technology in our personal lives, work and society has changed the face of business. Because of progress in technology and adoption in…
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Must know stats about Visual Content Marketing
If you would like to watch a whiteboard video (info-graphic) of this post, click here Today, it is no longer about reaching to people with your message, but about fostering engagement through relevant creative content. All major social media platforms embody visual content. Here are some must know stats about visual content marketing: 90%…
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What does ‘AI’ mean for brands? key findings
If you would like to watch a whiteboard video of this post, click here What is AI? Artificial Intelligence (AI) is a computer system that is able to think for itself and make decisions based on the data it is being fed. AI uses the technology of Machine Learning in order to learn, to…
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Top 6 characteristics of successful brands
Most people think of branding as “the logo,” but a logo is just the starting point of a brand’s visual and communication aspect. Building a successful brand is more than just a logo. It is the total perception someone holds in his or her head about a brand. It is reflected with every interaction an…
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Importance of Visual Content – Digital Marketing
Digital Marketing trends and strategies can change from year to year, but we live at a time when everyone is a publisher. The Internet is redistributing power from content producers to audiences. Today, there is so much saturation on the web that businesses are being forced to search for ways to separate themselves from the competition. Hence…
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5 Key elements of an effective website
One of the most important aspects of any business – large or small, retail or B2B – is to have an effective website. Just because you have a website presence, it doesn’t mean it will lead to enquiries about your services or meet sales objectives. “The build and they will come” mentality is dangerous in…
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Understanding the food consumer
All consumers are not the same. Consumer behaviour encompasses a broad range of disciplines, namely psychology, sociology and economics. Some consumers may have the same needs, but the way in which those needs are satisfied with wants, differs on an individual basis. Hence, we experience various types of decision-making processes when deciding how to satisfy…
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The social consumer – an inside look
Social media has swept the attention of every age group and consumer habits have shifted thanks to apps and sites like Facebook, Twitter, Instagram, Snapchat and others. Brands and companies have both necessarily embraced social platforms as new tools to reach and interact with their audiences. Whilst brands have come to recognize the importance of…
