Visual Content Marketing

Must know stats about Visual Content Marketing

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Today, it is no longer about reaching to people with your message, but about fostering engagement through relevant creative content. All major social media platforms embody visual content.

Here are some must know stats about visual content marketing:

90% of information transmitted to the brain is visual, and visuals are processed 60,000x faster in the brain than text.

Studies have shown that people can recall 65% of the visual content that they see compared to 10% of written content, three days later

Posts with videos attract 3 times more inbound links than plain text posts

Internet traffic from videos will make up 80% of all internet traffic by 2019

21% of people with Pinterest accounts have purchased an item from a website after seeing it on Pinterest

43% of consumers want to see more video content

75% of smartphone users watch videos on their phones, 26% watch videos at least once a day

4X as many consumers would prefer to watch a video about a product or service than to read about it

Infographics are “liked” and shared on social media 3x more than other any other type of content

Tweets with images receive 150% more retweets than tweets without images

Facebook posts with images see 2.3x more engagement than those without images

Snapchat users watchmore than 10 billion videos per day

Viewers are 85% more likely to purchase a product after watching a product video

The importance of visual content cannot be more emphasized. The statistics confirm the impact of visual content has on reach, engagement and ultimately sales. Video will continue to be a powerful tool for brands to communicate their message creatively and engage their customers.


References: 3M Corporation and Zabisco, Brain Rules, SEOmoz, Cisco, PriceGrabber, HubSpot, Ooyala and Ipsos, Animato, Massplanner, Buffer, BuzzSumo, Omnicore Agency, Internet Retailer.



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