Today, it is no longer about reaching to people with your message, but about fostering engagement through relevant creative content. All major social media platforms embody visual content.
Here are some must know stats about visual content marketing:
90% of information transmitted to the brain is visual, and visuals are processed 60,000x faster in the brain than text.
Studies have shown that people can recall 65% of the visual content that they see compared to 10% of written content, three days later
Posts with videos attract 3 times more inbound links than plain text posts
Internet traffic from videos will make up 80% of all internet traffic by 2019
21% of people with Pinterest accounts have purchased an item from a website after seeing it on Pinterest
43% of consumers want to see more video content
75% of smartphone users watch videos on their phones, 26% watch videos at least once a day
4X as many consumers would prefer to watch a video about a product or service than to read about it
Infographics are “liked” and shared on social media 3x more than other any other type of content
Tweets with images receive 150% more retweets than tweets without images
Facebook posts with images see 2.3x more engagement than those without images
Snapchat users watchmore than 10 billion videos per day
Viewers are 85% more likely to purchase a product after watching a product video
The importance of visual content cannot be more emphasized. The statistics confirm the impact of visual content has on reach, engagement and ultimately sales. Video will continue to be a powerful tool for brands to communicate their message creatively and engage their customers.
References: 3M Corporation and Zabisco, Brain Rules, SEOmoz, Cisco, PriceGrabber, HubSpot, Ooyala and Ipsos, Animato, Massplanner, Buffer, BuzzSumo, Omnicore Agency, Internet Retailer.