Brand Identity

The Challenge

Growth for Fratelli restaurant in Frankston was stagnating; and lunchtime revenue was on a steady decline. The restaurant attracted ‘older customers’ instead of ‘younger families’. Fratelli did not stimulate, connect or engage with customers.

The Solution

Imaginitis re-branded and repositioned Fratelli Frankston. A fresh identity was created and it has been consistently reinforced at all touch points including signage, photography, menus, direct marketing and point of sale. Fratelli’s new image embraces a ‘modern rustic edge with an Italian heritage’. This is Fratelli’s essence that reflects key brand values including family, quality, freshness and warmth. Fratelli is now engaging the community through partnerships and sponsorships.

What we did

Brand Positioning
Brand Identity Design
Brand Management
Art Direction
Photography Direction
Point of Sale
Direct Mail

‘Imaginitis has always shown the upmost professionalism when working with our team at Fratelli Frankston. 
With the expertise of the Imaginitis team, we have had great success when recently implementing our new branding strategy. 
In the last 3 months we have already seen a great improvement in customer feedback, new customer turnover and expectation. 

Imaginitis takes all projects with a fresh perspective and a desire to fully understand each concept. Imaginitis implemented the branding direction thoroughly throughout all touch point’s within the businesses.

 Imaginitis shows a thorough understanding of the importance to meet deadlines, strong communication and reaching the client’s expectations. We are lucky to have found Imaginitis and will continue to use them as our business grows.’

Bronwyn Jarvis
Events & Marketing Co-Ordinator