Sunshine Heights Junior Soccer Club has been serving the local community of Sunshine, Melbourne (Australia) western suburbs since 1955. The challenge was to create an identity that aligned with its core function, the participation of children aged 5-16 years playing soccer.
Sunshine Heights JSC
Sunshine Heights JSC
Re-Brand
The Challenge
The Solution
Imaginitis created a brand identity (logo) to reflect Sunshine Heights Junior Soccer Club core function whilst retaining the heritage of the blue and white stripes and primary colour, royal blue. Soft round edges and curves were introduced through the shield and typography to make it fun, happy and bold. It is also symbolic of motion, whilst retaining strength. The two key highlights of the logo are the word Sunshine, the locality, and a soccer ball embraced by the shield, the brands’ key function.
The Outcome
The re-brand has been well received providing a unique and memorable emblem that communicates the intended message distinctively with simplicity and clarity.
What we did
Brand Identity
Art Direction
Creative Concepts
Design
