Brand Identity

The Challenge

Torca are a property development company with extensive knowledge and award winning interior design capabilities. The challenge was to create a brand identity that reflected the company’s skillset and projected a high design quality image, which instilled trust, stimulated desire and generated preference.

The Solution

Imaginitis created a brand identity including the logo, art direction and design that reflected Torca’s key brand values – style, quality, design and simplicity.

The new logo that represents the letter T, also reflects a building and room (interior design). A unique typeface was created for Torca with its own character.

The Outcome

Built a high level of trust reflected in new customer acquisition. Created value whilst projecting the company in a professional light.

What we did

Brand Identity
Creative Concepts
Art Direction
Website Design