Tag / brand advocacy
![Seven ways brands can be proactive during the COVID-19]()
Seven ways brands can be proactive during the COVID-19 pandemic
In the midst of the Coronavirus (COVID-19) whereby business activity has either slowed down or come to a complete halt, brands are deliberating what to do next. Some businesses will have a tendency to cut their marketing budgets, whilst others will use the pandemic as an opportunity to move ahead. So, what will you do?…
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The four advocate personality types for brands
What is a person’s motivation to spruik for a brand? According to a study conducted by Laura Ramos from Forrester a person’s (advocate’s) motivation to spruik for a brand falls into one of these four group personalities: Educators Like to share knowledge, tips and tricks. Are outgoing, enthusiastic and always enjoy helping people. Validators Are…
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