Tag / Brand equity
![Value Alignment Is the Most Powerful Economic Driver in Branding]()
Why value alignment is the most powerful growth lever in branding
If brands are like people, then values define who they are. And when those values align with the people they serve, performance changes. This isn’t theory. It’s economics. For marketers, business owners, and students studying branding strategy, understanding value alignment in branding may be the difference between incremental growth and exponential performance. Let’s break down…
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The four advocate personality types for brands
What is a person’s motivation to spruik for a brand? According to a study conducted by Laura Ramos from Forrester a person’s (advocate’s) motivation to spruik for a brand falls into one of these four group personalities: Educators Like to share knowledge, tips and tricks. Are outgoing, enthusiastic and always enjoy helping people. Validators Are…
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Top 6 characteristics of successful brands
Most people think of branding as “the logo,” but a logo is just the starting point of a brand’s visual and communication aspect. Building a successful brand is more than just a logo. It is the total perception someone holds in his or her head about a brand. It is reflected with every interaction an…
