Tag / Brand Positioning
![Value Alignment Is the Most Powerful Economic Driver in Branding]()
Why value alignment is the most powerful growth lever in branding
If brands are like people, then values define who they are. And when those values align with the people they serve, performance changes. This isn’t theory. It’s economics. For marketers, business owners, and students studying branding strategy, understanding value alignment in branding may be the difference between incremental growth and exponential performance. Let’s break down…
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Understanding the food consumer
All consumers are not the same. Consumer behaviour encompasses a broad range of disciplines, namely psychology, sociology and economics. Some consumers may have the same needs, but the way in which those needs are satisfied with wants, differs on an individual basis. Hence, we experience various types of decision-making processes when deciding how to satisfy…
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Your brand is a fan base
The term ‘brand’ brings up thoughts of logos: colours and symbols. But a brand is more than this; it can be described as a ‘loyal fan base’, one to be admired, be proud of using, supporting or wearing. A brand's fan base is the lifeblood of a business and building relationships with people fosters loyalty.…
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