Tag / Marketing
![Seven ways brands can be proactive during the COVID-19]()
Seven ways brands can be proactive during the COVID-19 pandemic
In the midst of the Coronavirus (COVID-19) whereby business activity has either slowed down or come to a complete halt, brands are deliberating what to do next. Some businesses will have a tendency to cut their marketing budgets, whilst others will use the pandemic as an opportunity to move ahead. So, what will you do?…
![]()
Understanding the food consumer
All consumers are not the same. Consumer behaviour encompasses a broad range of disciplines, namely psychology, sociology and economics. Some consumers may have the same needs, but the way in which those needs are satisfied with wants, differs on an individual basis. Hence, we experience various types of decision-making processes when deciding how to satisfy…
Loading posts...
