Tag / consumers
![Seven ways brands can be proactive during the COVID-19]()
Seven ways brands can be proactive during the COVID-19 pandemic
In the midst of the Coronavirus (COVID-19) whereby business activity has either slowed down or come to a complete halt, brands are deliberating what to do next. Some businesses will have a tendency to cut their marketing budgets, whilst others will use the pandemic as an opportunity to move ahead. So, what will you do?…
![Visual Content Marketing]()
Must know stats about Visual Content Marketing
If you would like to watch a whiteboard video (info-graphic) of this post, click here Today, it is no longer about reaching to people with your message, but about fostering engagement through relevant creative content. All major social media platforms embody visual content. Here are some must know stats about visual content marketing: 90%…
![Artificial Intelligence]()
What does ‘AI’ mean for brands? key findings
If you would like to watch a whiteboard video of this post, click here What is AI? Artificial Intelligence (AI) is a computer system that is able to think for itself and make decisions based on the data it is being fed. AI uses the technology of Machine Learning in order to learn, to…
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Top 6 characteristics of successful brands
Most people think of branding as “the logo,” but a logo is just the starting point of a brand’s visual and communication aspect. Building a successful brand is more than just a logo. It is the total perception someone holds in his or her head about a brand. It is reflected with every interaction an…
